One of the main points of chapter 7 was how influence from different cultures affects the value of the product. Heskett points out “Business should respond to different cultural needs in ways that improve lives: by designing products and services that are accessible, appropriate, understandable, and pleasurable in ways that they can absorb into their pattern of life”. This is a very important theme that we have discussed in class. A product that is appropriate in both America and India is a very successful product because it can be used and works in different cultures. That product can be used by everyone and is probably a very important design or invention if it can do that.
McDonough wastes no time mentioning that Cradle to Cradle is a book make out of plastic resins and inorganic fillers, and is NOT a tree. He then compares industry and environment as polar opposites and those two opposites clash. I liked how McDonough began to work with Bill and Michael to change the way businesses worked not to reduce, minimize, and avoid wastes; but to innovate to eliminate the purpose and concept of waste management. He mentions a project in Brazil, but I look forward to a more in depth explanation of how this can be achieved.
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